It’s undeniable that female vocalists are currently dominating the British music scene. Whether it’s the retro poppiness of Eliza Doolittle and Marina and the Diamonds, the electro-lite tunes of Ellie Goulding, the carefully engineered image of Florence Welch, or the teen-appeal of Pixie Lott and Katy Perry, girls are hot hot hot right now, and that’s before getting on to the spate of Lady Gaga wannabes arriving from the other side of the Atlantic.

The new collaboration between car manufacturers Fiat and dance group Faithless was announced last month, the fruits of which have now been broadcast in the form of the UK’s first ever ‘prommercial’.